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  How To Keep Track of Profit

Using the balance sheet, you can keep track of profit for your entire website. Although many tools have the balance sheet option (those tools associated with income), you would generally only choose one tool to activate the balance sheet. For example, if your website is primarily about your online course, it would make the most sense to activate the balance sheet for your online course.


Activate the Balance Sheet

In your tool, generally the primary one that generates the most income for your website, go to "Configure" > "Reports" and check the "Use Balance Sheet" option.

Assuming you are collecting revenue from Simple Sell, enter the full URL of your Simple Sell (excluding the product page). For example:


If you are splitting the profit with another administrator, moderator, instructor, or anyone, enter in the percentage they receive of profits in the "Managing Director Share." This is for reporting only, and no actual money is paid out.

Finally, enter expense categories that you anticipate using, one per line. For example, you might enter

Facebook Ads
Google Ads
General Promotion


Use the Balance Sheet

Generally, the balance sheet can be found under the "Reports" tab in the top menu (when logged in as administrator). However, with the Online Course tool, the balance sheet can be found under the "Instructor Tools" tab.

Once you access the balance sheet, you would begin by selecting the month that the expense or income you want to enter or want to see, is associated with.

You would then just manually enter any expenses associated with the website or income associated with the website that is not picked up by Simple Sell.

  1. Select the category
  2. Enter the description
  3. Enter the correct amount in income or expense column
  4. Click the "Update Balance Sheet" button


Viewing Your Reports

Following the step above to select a month, you will be shown stats for that month. The greenbars represent the income, and the red bars represent the expenses.

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